This article explains how to post jobs on LinkedIn using Personio. You can either promote a job through Multiposting or use free Auto-posting. To understand the differences between these options, refer to the section on Organic vs. Premium reach.
LinkedIn posting design
Like most external job boards, LinkedIn uses a fixed posting design that can't be changed. The information that is transmitted from Personio to LinkedIn is only text and logo.
The text that is transmitted to LinkedIn comes from the job's Description tab and the About us section. You can configure this information in the Career Page Settings via Settings > Recruiting > Career page. Learn more about Transferring Data to External Job Boards via the Promote Function.
Note
The About us field in the Personio settings is always displayed first in the design of the posting and appears as the company description.
Link the posting to your company's LinkedIn profile
Note
You must enter your LinkedIn Company ID when using Auto-posting. If not, the posting will not be published on LinkedIn.
To link your LinkedIn postings to your company's LinkedIn profile, follow the steps below.
- Get your LinkedIn Company ID.
- Go to Settings > Recruiting > Promotion.
- In the section Job boards integration, insert your LinkedIn Company ID.
- Click Apply changes.
Organic reach vs. premium reach
The reach, or number of clicks your job posting receives, varies between using Multiposting and Auto-posting on LinkedIn.
|
Auto-posting |
Multiposting |
|
Auto-posting provides organic reach for your job postings. These free LinkedIn posts typically receive fewer clicks because their visibility naturally decreases over time on the job board. |
Multiposting offers premium reach because it is a paid feature. LinkedIn actively promotes these postings through paid campaigns to reach more users. Increasing your budget can enhance traction and visibility. |
Product limitations
- Personio does not yet support LinkedIn Apply.
- LinkedIn Recruiter is not directly supported, but Personio supports LinkedIn Job Slots. You can store your Job Slots as a frame contract in Personio.
- Personio does not support LinkedIn Recruiter Lite.
- The job description has a limit of 25,000 characters. If there are more characters, they are not transferred to LinkedIn.
- LinkedIn does not support postings with multiple locations.
Use case: Jobs for remote work
Learn how to promote remote and hybrid positions in our dedicated article.
Frequently asked questions
- Go to Recruiting > Applications to view your list of applications.
- Filter the Application List by Channel to view the number of applications received via LinkedIn.
Note
In your LinkedIn posting, you can see underneath the job title how many applications have been made via LinkedIn. However, this number only represents how many users have clicked on Apply. This is not representative of the actual number of applications received through the channel.
How can I cancel a paid posting?
Refer to our dedicated article on how to cancel a paid posting on an external job board.