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Automatically promote jobs via auto-posting

 

This article explains how to activate the auto-posting feature in Personio. Auto-posting allows you to promote jobs across a range of job boards for free.

What is auto-posting?

Auto-posting is part of Personio's Promote feature. When you activate it for your account, all your published jobs are sent to a range of job boards for free. Your jobs can achieve a wider reach, especially internationally. It also automates the process of posting a job on multiple platforms.

Auto-posting is a feature that you activate on an account level, not on a job level.

 

Which job boards are available?

When you activate auto-posting, you can choose which job boards to use. When you select a job board, you automatically agree to its terms and conditions. The following job boards are available:

Tip
When using LinkedIn and Indeed for free via the auto-posting feature, your jobs don't have the same reach as paid postings. Paid postings rank higher, whereas organic ones quickly lose visibility. We recommend using the paid Promote feature to achieve better results.

 

Requirements for using auto-posting

Before you activate the auto-posting feature, ensure you complete the requirements below.

  1. Grant yourself the correct Recruiting access rights in the Settings. 
  2. Activate the Personio career page. 
  3. Go to Settings > Organization > Offices and set up your offices. You must fill out the address information.
  4. Include the jobs of your legal entities on your career parent page:
    ▶︎ Go to Settings > Recruiting > Career page.
    ▶︎ Choose a legal entity from the dropdown.
    ▶︎ Select Show jobs on parent career page.

 

Activate auto-posting

To activate auto-posting in your Personio account, follow these steps:

  1. Go to Settings > Recruiting > Promotion.
  2. In the section Auto-posting, select the job boards where you want your published jobs to appear.
  3. Save and apply your changes.

To check which job boards have been selected for a job, go to Recruiting > Jobs and click on the job's title. Go to the Promotion tab, and click on the auto-posting tile. 

Tip
Auto-postings can take up to three days to be published on the selected job boards. Your first auto-posting on Indeed can take up to two weeks.

 

Configure specific settings for LinkedIn and Indeed

For LinkedIn and Indeed, you have the option to configure specific settings. These settings are explained below.

 

LinkedIn

Note
If your company is a recruitment agency or similar, recent changes in LinkedIn guidelines may affect you. Postings you make through auto-posting are unlikely to be published on LinkedIn. You will need to switch to paid postings instead.

You have the option to set up a link between your company's LinkedIn profile and your job postings on LinkedIn. To activate the link, follow these steps:

  1. Find your LinkedIn company ID. To do so, follow this documentation.
  2. Go to Settings > Recruiting > Promotion. 
  3. In the section Job boards integration, enter your LinkedIn Company ID. 

 

Indeed

With Indeed Apply, candidates can apply for a job posted on Indeed using their Indeed resume. This is instead of being redirected to your Personio career page. This option simplifies the application process for candidates. 

When you select Indeed for auto-posting, Indeed Apply is automatically activated. 

 

FAQs on auto-posting

What is the difference between sponsored (paid) postings and organic (free) postings?
Sponsored job postings are paid postings (via our Promote feature) that stay visible as long as your campaign runs. Organic job postings are free postings (via auto-posting) that lose visibility over time.

Tip
Consider using paid postings if you need to hire quickly, find candidates for jobs that are difficult to fill, or want to attract talent in a competitive field.

Can I use auto-posting if I have integrated jobs on my company's career page via XML?
It is only possible to use auto-posting with an active Personio career page. If you integrate jobs on your own career page via XML, you also need to enable the Personio (parent) career page. Go to Settings, then to Recruiting > Career page > Activations. This way, candidates will be transferred to the job page or application form provided by Personio.

Tip
If you use your own application form, note that candidates will still be forwarded to the Personio application form. Check the application form fields you have defined. Go to Settings, then to Recruiting > Career page > Application form settings.

How can I edit an auto-posting?
To edit an auto-posting, follow the same guidelines as described in our article Edit a posting on an external job board.
Can I cancel an auto-posting?
You can't cancel an auto-posting as long as the corresponding job is published in Personio. To cancel an auto-posting, you need to unpublish the job in Personio. The posting is automatically removed from all the auto-posting job boards. Learn how to Cancel a posting on an external job board.
How can I promote remote jobs?
The location parameters of a job vary between different job boards. For remote jobs, mention in the job title that the job is remote (for example, Marketing Assistant – Remote). You should also set up an additional remote office location that you can assign to these jobs. Go to Settings > Organization > Offices. Add an office location named "Remote" and use the ZIP code, city, and state of your headquarters.

Tips
▶︎ If you are based outside of Germany, you can use the ZIP code 00000 for remote jobs.
▶︎ If you are posting on LinkedIn, only real ZIP codes work. You can specify the workplace by adding the tag #LI-Remote, #LI-Hybrid, or #LI-Onsite to the job description. Visit this LinkedIn article for more information.

Can I change the company name for auto-postings from legal entity career pages?
When you publish a job on the career page of a legal entity, the auto-posting does not reflect the legal entity name but the parent company name. You configure this in Settings via Organization > Company > Company Name. It is currently not possible to display the legal entity name. As auto-posting is a free service, manual requests for changes can't be performed.
In which language will a job be posted on job boards?
The language of auto-postings is decided on the job level. The job will be auto-posted in the default language that you have defined in the job's Description tab.
Can I identify if a candidate came from a promoted post or an auto-posting?
If a candidate applies via a promoted post, Personio labels the channel as sponsored (for example, LinkedIn – sponsored). If a candidate applies via auto-posting, Personio labels the channel as organic (for example, LinkedIn – organic).
Where can I find a link to my auto-posting to preview it?
Free job boards do not provide links to organic (free) postings. To view a posting, search for it on the respective auto-posting job board directly.
Why does my posting appear twice?
If you activate auto-posting, for example for Indeed, and also promote the job on Indeed via the promote feature, the job will appear twice on Indeed.
Can I post my job in different locations at the same time?
Yes, it is possible to post a job in different locations on some job boards. Every job board supports this feature differently. If your job has multiple locations, the main location appears by default. Additional locations will follow, separated by commas. They must be less than 255 characters.

 

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