Automatically promote positions via Auto-posting

 

This article explains how to automatically promote positions via Personio's Auto-posting feature. We will also explain some additional settings for position postings on LinkedIn and Indeed.

What is Position Auto-Posting

Position auto-posting is a new functionality of Personio's Promote feature. When auto-posting is activated for your account, every existing and new position that is published in Personio is automatically posted on a range of job boards for free. This enables your positions to achieve a wider reach, especially internationally, and automates the process of posting a position on a selection of platforms. 

The job boards that are included in the auto-posting feature are the following:

Note By activating auto-posting for a job board, you automatically accept the job board's terms and conditions.

During the activation process, you can select which job boards you would like to use for auto-posting. Once auto-posting is activated, all published positions will be posted on the selected job boards.

Tip The free versions of LinkedIn, and Indeed that are included in the auto-posting feature, will not have the same reach as paid postings. Sponsored postings rank higher in keywords with postings from competitors, which is why organic postings can quickly lose visibility. Therefore, we still recommend using the paid promote feature to achieve the same results. 

 

Requirements to use Auto-Posting

To be able to activate and use the auto-posting feature, you need to fulfil the following requirements:

Requirement Notes

To activate the auto-posting feature, you need to have access to the Recruiting Settings.

Access-rights can be granted via Settings > People > Employee Roles > Access rights.

You need an active Personio career page.

⚠️ Note Auto-posting is not working with career pages that are integrated via XML as long as the Personio career page is deactivated.


💡 Tip If you are usually using your own application form, keep in mind that for auto-postings, candidates will still be forwarded to the Personio application form. Please check therefore which application form fields you defined in Settings > Recruiting > Recruiting > Career page > Application form settings.

You need to ensure that offices that are assigned to a position have a complete address configured (especially ZIP code, City, and Country)

The office assigned to a position can be found in the position's meta-data.


💡 Tip To check if an office's location is fully configured, or to edit it, go to Settings > Organization > Offices. To learn how to promote remote positions, see the FAQs below.

If you have subcompanies, the positions of the subcompany need to be included into the parent career page.

To do so, go to Settings > Recruiting > Recruiting > Career page > choose a subcompany from the dropdown and activate Show positions on parent career page.

 

How to Activate Auto-Posting

  1. To activate position auto-posting for your account, you can either go to Recruiting > Positions > View details > Promotion. In the tile for Auto-Posting, click Activate feature
    Or, go to Settings > Recruiting > Recruiting > Promotion.
  2. In the section Auto-posting, click on Select job boards and decide on which job boards your published positions should be posted.
    Note You will not be able to select the job boards as long as you don't fulfil the above-mentioned requirements.

    Settings-Recruiting-Promotion-Autoposting_en-us.png
  3. Then click Save and Apply changes.

To see which job boards have been configured for a position, go to Recruiting > Positions > View details > Promotion. Click on the tile for Auto-posting to see which auto-posting job boards have been activated for your position. 

Note Auto-postings in general can take up to 3 days until they get published on the respective job boards. For the first auto-posting on Indeed, the job board will conduct a more thorough review, which can take up to 2 weeks.

 

Configure Specific Settings for LinkedIn and Indeed

For LinkedIn and Indeed, you have the option to configure specific settings such as Indeed Apply or a link between your company profile and a position posting on LinkedIn.

Settings-recruiting-promotion_en-us.png

LinkedIn

To activate the link between your LinkedIn postings and your company profile on LinkedIn, go to the section Job board settings and enter your LinkedIn Company ID. To get your LinkedIn Company ID, follow the instructions described in this documentation.

Note It is crucial to enter your LinkedIn Company ID when using auto-posting. If you do not enter your LinkedIn Company ID, job postings will not be posted on LinkedIn via auto-posting.

 

Indeed

Indeed Apply allows candidates to directly apply to a position posted on Indeed using their Indeed resume instead of being redirected to the Personio career pages. With the option of these one-click applications, the application process for candidates becomes simpler and faster. For more information on Indeed Apply, take a look at this article.

Note When activating auto-posting for Indeed, Indeed Apply will automatically be activated.

 

FAQs on Auto-Posting

What is the difference between Sponsored (paid) Postings and Organic (free) Postings?
Sponsored position postings are paid postings (e.g. via our Multiposting feature) that stay visible as long as your campaign runs. Organic position postings are free postings (via auto-posting) that loose visibility over time.

Tip When you need to hire quickly, open roles that are hard to fill, or attract talent in a competitive field, you should consider sponsoring your job.

How to use auto-posting if you integrate positions on your own career page via XML?
It is only possible to use auto-posting with an active Personio career page. If you integrate positions on your own career page via XML, you will also need to enable the Personio (parent) career page in Settings > Recruiting > Recruiting > Career page > Activations.

Settings-Recruiting-Career-Page-Activations_en-us.png

This way, candidates will be transferred to the position page or application form provided by Personio.

Tip If you are usually using your own application form, keep in mind that for auto-postings, candidates will still be forwarded to the Personio application form. Please check therefore which application form fields you defined in Settings > Recruiting > Recruiting > Career page > Application form settings.

How to edit an auto-posting
To make changes to an auto-posting, you can follow the same guidelines as described in our article Edit a Posting on an External Job Board.
How to cancel an auto-posting
An auto-posting cannot be cancelled as long as the corresponding position is published in Personio. To cancel an auto-posting, you need to unpublish the position in Personio. The posting will be taken off all the auto-posting job boards automatically. Learn how to Cancel a Posting on an External Job Board.
How to promote remote positions
The location parameters of a position vary between different job boards. For remote positions, we therefore recommend to always mention in the job title that the position is remote (e.g. Marketing Assistant - Remote). You should also configure an additional remote office location that can be assigned to these positions. To do so, go to Settings > Organization > Offices. Add an office location named Remote, and use the ZIP code, City and Country of your Headquarter.

Tip If you are based outside of Germany, you can also use the ZIP code 00000 for remote positions.

How to change the company name for auto-postings from subcompany career pages?
When a position is published on the career page of a subcompany, the auto-posting will not reflect the subcompany name but only the name of the parent company (configured in Settings > Organization > Company > Company Name). It is currently not possible to display the subcompany name. As auto-postings are a free service, manual requests for changes cannot be performed.
In which language will a position be posted on job boards?
The language of auto-postings is decided on the position level. The position will be auto-posted in the default language that was defined in the position's Description tab.
How to identify if a candidate came from a multiposting or an auto-posting?
If a candidate applied via a multiposting, the Channel will contain -sponsored (e.g. LinkedIn-sponsored). If a candidate applied via an auto-posting, the Channel will contain -organic (e.g. LinkedIn-organic).
Where can I find a link to my auto-posting to preview it?
Free job boards do not provide links to organic (free) postings. To view a posting, you need to search for it on the respective auto-posting job board directly.
Why does my posting appear twice?
If you activated auto-posting for instance for Indeed, and also promoted the position on Indeed via multiposting, the position will appear twice on Indeed.

 

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