Use Tracking Links for External Recruiting Channels

 

This article explains how you can create external recruiting channels in Personio and use tracking links to analyze the channels that candidates use to apply for your open positions.

Note Use this option if you promote positions on external recruiting channels independently of Personio (without Personio's Promote feature), or if you use an analog channel for candidates, such as job ads in a printed newspaper. If you only use the Personio Career page and the Promote feature, you don't need tracking links.

 

What are Tracking Links in Personio?

A tracking link is used in an external posting to send candidates directly to a position and its application form. With the tracking links, you can clearly identify the source channel of incoming applications that don't come from your Personio Career page or from the Promote feature. Tracking links will help you to evaluate the performance of your channels.

 

Create a Recruiting Channel

To promote a position on an external job board without using the Promote feature, you first need to create a channel for the external job board. To do so, follow these steps:

  1. Navigate to Settings > Recruiting > Recruiting, and select the Channels tab.
  2. In the field Add new channel, insert a name for the channel and click plus-icon.png.
  3. The new channel will be automatically created with a unique Channel ID.
  4. To edit the created channel, click Edit next to the channel's name.
  5. Here, you can change the Channel name, and select from the drop-down menu a different channel Type.
  6. Select the channel's Pricing type from the drop-down menu, and select a Cost.
  7. Add notes if required, and then click Submit.

Tip To keep track of applications received via non-digital channels such as trade fairs, and ads published on notice boards, create a channel for each, and manually enter the respective channel in the candidate Profile of the application.

 

Channels

To obtain an overview of all active channels for your openings, navigate to Recruiting > Channels. This list shows each recruiting channel with active openings.

Jobposting-Channel_en-us.png

 

How to Create Tracking Links

The URL of your career page serves as the basis of your tracking links, which is why the career page link matters when creating a tracking link.  How to create tracking links differs depending on if you are using the Personio Career page, or your company's own career page.

 

Personio Career Page

If you are using the Personio Career page, all Career page links  (to Job description and Application form) will be created automatically. To add create new tracking links for a position, follow these steps:

  1. Go to Recruiting > Positions, and click View details for the respective position.
  2. Enter the Promotion tab, and next to Tracking links, click on plus-icon-grey_en-us.png Add.
  3. Then select from the drop-down menu the channel that you want to track for your position, and click Create.

 

Own Company Career Page

If you are using your company's own career page, you first need to manually enter the link to your career page in the position's Promotion settings, before you can start creating tracking links.

Step 1: Link to your career page

  1. Go to Recruiting > Positions, and click View details for the respective position.
  2. Enter the Promotion tab, and next to Career page links, click on Edit_en-us.png Edit.
  3. Then insert the career page links to the Job description and the Application form.
  4. Then Save.

 

Step 2: Create new tracking links

  1. Go to Recruiting > Positions, and click View details for the respective position.
  2. Enter the Promotion tab, and next to Tracking links, click on plus-icon-grey_en-us.png Add.
  3. Then select from the drop-down menu the channel that you want to track for your position, and click Create.

recruiting-view-position-details-promotion-tracking-links_en-us.png

 

Step 3: Implement a tracking link on your career page

To implement the tracking link on your company's career page, you will need to store the respective link behind the Apply button of your posting's HTML code. This requires help from a developer resource.

Info If your career page is connected via API, and you use your own application form, take a look at the documentation in our Developer Hub. The parameters recruiting_channel_id and external_posting_id need to be taken into consideration for the correct tracking. This requires help from a developer resource.

If you delete a tracking link you have created (by clicking on the x icon), you will not see it in the Tracking links section anymore. However, the link will remain active and continue to track candidates generated by the respective channel until you manually remove the link from the channel.

 

Channel performance

You can measure the performance of the channels based on a specific position, or in general for all positions.

▶︎ Channel performance for specific position: To measure your Channel performance for a specific position, go to Recruiting > Positions > View details > Channel performance

▶︎ General Channel performance report: To build a report on your general Channel performance, go to Reports > System Reports > Channels

 

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