Application Funnel report


The Application Funnel report provides an overview of the application process within your company.


You can use the Application Funnel report to determine the number of candidates currently in the various recruiting phases. Candidate numbers are displayed in color-coded bar charts in the upper section of the report, followed by absolute and relative figures.

Applications are divided into the following application phases by default:

  • Candidates: Total number of applications that have entered the recruiting phase in question.

  • Proceeded: Number of applications that proceeded to a different phase.

  • Rejected: Number of applications that have been rejected in this phase.

  • Declined: Number of applications that have been withdrawn in this phase.

  • Still in phase: Number of applications currently in this phase.


The screenshot above shows an example where four applications progressed from the Screening phase to another phase during the period under review, while one candidate is still in this phase.


The table below provides an additional overview of the full conversion rate. Here, the applications are also divided into the following application phases by default:

  • Candidates: Total number of applications received. This figure represents the total from the columns Candidates, Proceeded, Rejected, Declined and Still in phase for the initial recruiting phase.
  • Accepted: Total number of applications that resulted in a hire.

  • Rejected: Total number of applications that were rejected.

  • Declined: Total number of applications that were withdrawn.

  • Still in phase: Total number of applications currently in a recruiting phase.


Configuration Options

There are several options for customizing a system report to your requirements:



Define the period under review. Only candidates whose Application received date is within the selected period will be included in the report.



You can add various filters to narrow down your selection. Select the position and/or recruiting category for which you would like to generate an analysis.

reports-application-funnel-configuration-filters_de.pngTo remove an unwanted filter, click on the small x next to it on the right.

Once you have finished configuring your report, click on Apply to generate your results.


Actions Button

If you wish, you can export your system report as an Excel spreadsheet (.xlsx). To do so, click on the Actions button in the upper right corner of the window and select Export.

You can also use the Actions button at any time to update existing system reports with the latest data. Depending on the size of your data set, Personio will need between 5 and 10 minutes to load all data and refresh the full report. 



Some reports come with two additional options:

Chart Type

Choose between a bar chart or line chart. You do not need to save the chart type, as this setting is applied immediately after selection.


Show Legend

Use this option to have a legend displayed directly below the chart.


Click here for an overview and explanation of all system reports available in Personio.

You can find out how to create custom reports in Personio here



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